SEE-LA’S HOLLYWOOD FARMERS’ MARKET CELEBRATES 25 FRESH YEARS
Month-Long Celebration Kicks Off Sunday, May 1 With Community Day at the HFM and Events Every Sunday, All Through May
Twenty-five years ago, work was afoot on behalf of many constituent groups in Hollywood to improve the quality of neighborhood life for residents and business owners alike. Out of these efforts, the idea for a Farmers’ Market was suggested by then City Council Member Michael Woo as a means to create a safe, weekly community event for all; to establish a sales venue for California Farmers, food purveyors and local artisans; and to benefit local businesses in the immediate area of the Market. Through the support of Woo and the City, the Hollywood Farmers’ Market (HFM) launched on Sunday, May 5, 1991 and proved to be an immediate hit. The success of the HFM led to the founding of a 501c3 nonprofit named Sustainable Economic Enterprises of Los Angeles (SEE-LA) that today acts as owner/operator of the Hollywood Farmers’ Market. SEE-LA is celebrating 25 years of farm fresh success on Sunday, May 1, 2016 with a special event at the market, followed by four more Sundays of events throughout May.
SEE-LA is celebrating 25 years of farm fresh success on Sunday, May 1, 2016 with a special event at the market, followed by four more Sundays of events throughout May.
Where Is The Market?
Located at Ivar & Selma Avenues
Open Sundays 8am-1pm
RAIN OR SHINE
Phone: (323) 463-3171
Phone: (323) 463-3171
The Mission of Sustainable Economic Enterprises of Los Angeles
SEE-LA’s community service mission is to build sustainable food systems and promote social and cultural activities that benefit low-to-moderate income residents of Los Angeles while also supporting small-and-mid-sized California farms and local businesses. Since 1991, SEE-LA has added six more markets in Echo Park, Glassell Park, Atwater Village, Central Los Angeles, Crenshaw Baldwin Hills and Watts, but it all began 25 years ago with the Hollywood Farmer’s Market and on May 1 that milestone will be recognized with a community celebration and party at the Market.
What’s Cooking in May?
From 9a-12:30p, a main stage at Cahuenga & Selma will feature local performers and some of the Market’s top musical talent, “buskers,” performing live. At 12:30p, an official ceremony celebrating the Market’s history and future will take place, featuring civic and community leaders, many of the original “Legacy Farmers” who’ve been at the market since it opened and other special guests. The day will also be marked by celebrity chef appearances cooking demonstrations at the 25th Anniversary Culinary Stage, and book signings by well-known authors, food writers and authorities. The celebration continues each Sunday in May (May 8, May 15, May 22, and May 29) with more celebrity chefs preparing dishes for market shoppers as well as culinary authors making appearances and signing copies of their books.
SEE-LA’s purpose is to build sustainable food systems and promote social and cultural activities that benefit both low-to-moderate income residents of Los Angeles while also supporting California small- and mid-sized farms and local small businesses. For more info on SEE-LA, visit www.seela.org.
Heritage and History
“The Hollywood Farmers’ Market has been an instrumental part of Hollywood’s revitalization since 1991,” said Michael Woo. “Over the years the Market has expanded to become a community meeting place, hosting more than 160 farmers, producers and food artisans who specialize in every crop that’s grown seasonally around the state and a large variety of culinary perspectives and practices from around the globe. Everyone from local families who live in the neighborhood to some of Southern California’s most respected chefs use the Market as their weekly food source and walk-in pantry. This makes us immensely proud and we’re excited to share our pride with the community at large.”
“The great experiment that launched in 1991 as a way to use public space in a community-oriented way – then a rare venue, a farmers’ market – ultimately also helped shape SEE-LA,” said James Haydu, Executive Director of SEE-LA, “The organization is now a leader in providing fresh food access through farmers’ markets to all residents of Los Angeles, no matter where they live, what their income might be or what socioeconomic barriers they face. What better gift could an organization provide? We’re delighted to celebrate 25 years of service and we’re looking ahead to the next 25 years of possibilities,” he concluded.