Our Story

In 1991 work was afoot on behalf of many constituent groups in the Hollywood area to improve the quality of neighborhood life for residents and business owners alike. Out of these efforts the idea for a Farmers’ Market was suggested by then City Council Member Michael Woo as a means to accomplish many goals: Create a safe, weekly community event for all; a sales venue for small California Farmers, food purveyors and local artisans and the benefit to local businesses in the immediate area of the Market.

Farmers’ Markets were a new direct-marketing consumer resource in 1991 and the Hollywood Farmers’ Market would be one of only about 10 in Los Angeles making it one of the leaders in what would be a food revolution in the decade to come. Through the support of Councilmember Woo and the City as well as the local Community Redevelopment Agency the Hollywood farmers’ market launched on a sunny Sunday – May 1, 1991 and proved to be an immediate success.

25 Years later, we’re ready to celebrate. Join us, May 1, for our big anniversary celebration. Visit our Events Page for all the details!

SEE-LA

The success of the Hollywood Farmers’ Market led to the founding of a 501c3 nonprofit named Sustainable Economic Enterprises of Los Angeles (SEE-LA) that acts as owner/operator of the Hollywood Farmers’ Market. Through the years, SEE-LA has added six other neighborhood Markets to its community service mission, which is to build sustainable food systems and promote social and cultural activities that benefit low-to-moderate income residents of Los Angeles while also supporting small-and-mid-sized California farms and local businesses. SEE-LA owns and operates Certified Farmers’ Markets in Hollywood, Echo Park, Atwater Village, Glassell Park, Baldwin Hills Crenshaw, Central Ave. (just south of Downtown LA,) and Watts.

The success of the Hollywood Farmers’ Market led to the founding of a 501c3 nonprofit named Sustainable Economic Enterprises of Los Angeles (SEE-LA) that acts as owner/operator of the Hollywood Farmers’ Market. Through the years, SEE-LA has added six other neighborhood Markets to its community service mission, which is to build sustainable food systems and promote social and cultural activities that benefit low-to-moderate income residents of Los Angeles while also supporting small-and-mid-sized California farms and local businesses. SEE-LA owns and operates Certified Farmers’ Markets in Hollywood, Echo Park, Atwater Village, Glassell Park, Baldwin Hills Crenshaw, Central Ave. (just south of Downtown LA,) and Watts.

Where We Are Today

Today, the Market hosts 160 farmers, producers and food artisans who specialize in every crop that’s grown seasonally around the state and a large variety of culinary perspectives and practices from around the globe. Everyone from local families who live in the neighborhood to some of Southern California’s most respected chefs use the Market as their weekly food source and walk-in pantry. And on a weekly basis, the HFM hosts 10-12,000 shoppers.

The Hollywood Farmers’ Market is also a community meeting place with a wide range of activities and offerings that include live music, children’s activities, a wide variety of artisans selling their handmade arts and crafts and book-signings by some of the most celebrated authors in the food world.

25 Years In The Making

May of 2016 will mark the 25th Anniversary of the Hollywood Farmers’ Market and we are planning to celebrate in style. A month-long calendar of events, activities and celebrations will begin on Sunday, May 1, 2016 and continue each Sunday in May. Get the whole scoop by visiting our Anniversary Page.

An Excellent Crowd

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Customers return weekly
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Attend the Market monthly
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60% female shoppers, 40% male
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Average income $75,000 – $100,000